About Us

Valerin’s talented team of marketing and communications professionals has a proven track record for creating successful, award-winning marketing and branding campaigns, communications strategies, and public awareness plans for a variety of public and private sector clients. With more than 200 years of combined experience and providing services on more than 500 projects, our team has the proven experience and skills to help our customers succeed in accomplishing their marketing and communications goals.

Valerie Ciudad-Real

President / Account Executive

As president of The Valerin Group, Valerie offers an authentic and refreshing approach to client relations, marketing and communications services. Each member of her carefully selected team possesses a wide range of knowledge and expertise, making Valerin extremely versatile in its service offerings and highly capable of achieving the client’s desired goals and outcomes. Valerie guides the firm’s mission, vision and values by promoting a high standard of excellence, and is actively engaged with and supportive of her team, facilitating creativity and collaboration. With more than 26 years of experience in public relations, marketing, and project management, Valerie realizes the importance of effective community outreach and the power of public participation in ensuring project success. Conscientious, diligent, and genuinely committed to integrity and positive outcomes, Valerie will stick with “Plan A”, and continue in her award-winning role as leading lady of a dynamic team!

Plan B: Actress

William Ciudad-Real, PE

Chief Operating Officer | Senior Business Consultant

William is a strategic, results-oriented professional with over 30 years of AEC industry experience. Through situational analyses and open lines of communication, William guides and facilitates the assessment of organizational strengths and weaknesses; helps to refine goals and objectives; and identifies ways to effectively leverage and maximize relationships, resources and opportunities in helping clients to achieve their organizational goals. Until William opts to pursue “Plan B”, we are confident that he will continue to champion Valerin’s mission by keeping client projects on track to the finish!

Plan B: Race Car Driver

Trudy Gerena

Senior Community Outreach Specialist | Creative Services

Trudy is a skilled graphic artist, public information, and community outreach professional with over 27 years of experience working with both public and private sector clients. She has extensive knowledge in the development and implementation of public information and community awareness plans, is an expert at stakeholder interface, and regularly serves as spokesperson to the media. She is highly competent in the areas of program management, and media and government relations and communications, and utilizes her flair for graphic design to create concise, project-specific informational and promotional collateral, newsletters, and PowerPoint presentations for further enhancement of public outreach initiatives. Had Trudy gone with “Plan B”, we would all be nuts!

Plan B: Fulltime Nutritionist and Owner of My Own “Earth Bar” and “Wellness Center”

Alice Ramos

Business Manager | Bilingual Translation Services | Senior Community Outreach Specialist

Alice is a seasoned communications professional with over 18 years of experience in developing communications and outreach plans, creating and distributing collateral materials, and coordinating and conducting public meetings and special events. Alice is bilingual in English and Spanish and is an accomplished Spanish interpreter. She provides translation services in both verbal and written forms, using her communication skills to broaden and enhance public reach. Valerin is happy that Alice decided to camp out with our team rather than going with her “Plan B”; the journey has been amazing!

Plan B: Full-Time RV’er

Sandra Mancil, APR

Senior Communications Specialist

Sandra is a highly skilled public relations professional with more than 20 years of experience in providing public information and outreach support. She serves as an effective client representative in communicating with and responding to stakeholder and media inquiries and is committed to delivering results that increase public awareness. Sandra’s genuineness allows her to establish and maintain a positive interface with members of the media and the public and we are pleased to announce that she is not going to pursue her “Plan B”, but rather, has become a part of Valerin’s huddle as a true team player!

Plan B: Sports Photographer

Kelly Hiden

Public Involvement | Communications Specialist

Kelly’s professional career spans three decades and is heavily concentrated in providing public involvement for PD&E, design, and design-build transportation projects. Kelly’s specialized graphic art skills, combined with her careful attention to technical details, allows her to translate complex project materials into information that is clear and comprehensible. She is collaborative and resourceful in the coordination and development of public involvement and outreach programs and initiatives and is intuitive and creative in developing materials that are relevant and effective. Kelly doesn’t have to go with “Plan B” to be in the spotlight – she’s truly a shining star with us!

Plan B: Trophy Wife

Angel Streeter Gardner

Community Outreach Specialist

Angel is an established communications professional experienced in community outreach and public involvement. Having worked on major infrastructure projects, Angel is adept at providing public information, serving as a media spokesperson and engaging with stakeholders. She is well versed in developing and implementing community awareness plans, organizing public meetings and developing project-specific collateral materials. As a former newspaper reporter, Angel has substantial experience working with public sector entities, community organizations, special interest groups, elected officials and the general public.

Plan B: Best-selling author

Tina Allen

Community Outreach Specialist | Marketing Coordinator

Tina spent nearly 15 years with the Tampa-Hillsborough Expressway Authority (THEA) providing executive-level support with a heavy involvement in operational and project-related initiatives. Throughout her time with THEA, Tina engaged in regular communications with city and county agencies, boards of directors, offices of elected and appointed officials, customers, and citizens. Her articulation, resourcefulness, ability to collaborate, and keen eye for detail, equip her with the dynamics needed to ensure that all elements of tasks and assignments are completed accurately, timely, and efficiently. Had Tina gone with “Plan B”, we would all be out to pasture!

Plan B: Glam Farm Wife

Cynthia McGrail

Public Relations | Communications Specialist

Cynthia brings over 25 years of strategic communications, marketing and media expertise to Valerin. A natural collaborator and connector, Cynthia’s commitment to improving our communities guides her daily work with clients, stakeholders and colleagues. As the Director of Incite Austin, she led an award winning team that produced hundreds of high impact public awareness and behavior change campaigns for government and non-profit clients in transportation, healthcare, utilities and education. In her most recent role Cynthia led marketing and public relations for transportation technology firm Metropia, Inc. and market launches for their mobile app (Metropia) that incentivizes travelers to engage in a variety of mobility options to help reduce traffic congestion in their communities. As a new resident of South Florida, Cynthia loves to travel and explore destinations near and far. With Valerin projects throughout the state, we can help Cynthia achieve her Plan “B” too!

Plan B: “Freelance Travel Writer”

Katie Johnson

Senior Marketing | Branding Specialist

Katie is recognized for her creativity and innovative solutions, and is a standout for her ability to articulate clients’ visions across multiple platforms and communications channels. With over 15 years of experience directing large, creative teams and managing successful marketing and branding programs, Katie is an expert at conceptualizing and orchestrating marketing and advertising campaigns that effectively establish and reinforce brand images. Katie’s leadership and articulation make her a valuable tool in building client brands and messages and we are grateful that she did not elect “Plan B”!

Plan B: Residential Construction and Designer

Chuck Thompson

Creative Director

Over the course of his 32+ year career in marketing and graphic design, Chuck has earned multiple gold and silver Addy awards, as well as a Clio award, for his design work. He specializes in both traditional and non-traditional media and has served as creative director and project manager throughout his career. Chuck has a proven track record of success in creating marketing strategies that effectively connect client messages with target audiences through the incorporation of a variety of graphic elements to achieve effective project designs. Chuck’s vast experience and knowledge has taken us to new depths in graphic design and we are happy to report that he has opted for “Plan A”!

Plan B: Scuba Instructor on the Great Barrier Reef