Community Outreach

Valerin develops customized community outreach programs that identify all relevant stakeholders and are sensitive to the demographics of an affected community. Through public meeting forums, mail-outs, project collateral materials, and engineering visualization graphics, we proactively initiate ways to contact and inform people. Our approach is to create sustainable positive relationships that promote trust and focus participation on decisions and solutions rather than on conducting participation activities because they are required. This approach allows our clients to partner with their target audience to explore the best approach to effectively addressing the most challenging issues in a constructive way emphasizing individualized context sensitive solutions.

  • Public Involvement Programs
  • Public Events
  • Engineering Visualization Graphics
  • Mail-Outs
  • Public Information Plans
  • Community Meetings
  • Media Relations

Branding

Valerin offers a full suite of branding services from evaluating a brand’s core strengths and weaknesses, to identifying how that brand engages our clients’ target audience. Our broad experience across digital and traditional channels and platforms encompasses a unique set of disciplines providing our clients with the highest level of in-house expertise to help our clients build a brand identity that represents who they are and better position their brands in a competitive marketplace. Valerin understands the key drivers that will lead to brand adoption and brand loyalty. We help our clients communicate product and service benefits in a targeted manner so that their prospective customers see them as the only one to provide the solution or service they need.

  • Research and Positioning
  • Identity and Design
  • Brand Management
  • Communication
  • Implementation
  • Internal and External Engagement
  • Marketing Collateral Design
  • Digital Design

Marketing

Marketing is the process of teaching consumers why they should choose a product or service over another one. Valerin’s marketing strategy takes into account everything that the customer experiences when it comes to your business. This includes advertising, what they hear, the customer service that they receive, and the follow-up care that is provided. The key is finding the right method and defining the right message to use to educate and influence your consumers. Valerin’s approach to providing marketing services consists of a tightly integrated effort to discover, create, arouse, and satisfy a customer’s needs.

  • Market Research
  • Campaign Strategy
  • Marketing Plans
  • Communications
  • Event Planning
  • Annual Reports
  • Specialty Promotional Items
  • Marketing Collateral
  • Social Media
  • Digital Design

Inbound Marketing

Put simply, inbound marketing is a strategy of reaching out to where customers frequent instead of waiting for them to happen by your message. This is accomplished through the use of social media, websites and web links, mobile applications and any other non-traditional digital media. And utilizing inbound marketing practices are often more cost-effective than other forms of traditional advertising and marketing. Valerin is always on top of the newest digital media tools to ensure we are delivering your message to a tech-savy clientele.

  • Social Media Strategies
  • Website Design and Development
  • Mobile Application Design and Development
  • Domain Registration and Hosting
  • Pay Per Click (PPC) Campaigns
  • Search Engine Optimization (SEO)
  • Mass Communications

Advertising

Valerin subscribes to a less is more philosophy towards our advertising services. With any advertisement, the timeframe to make an impression on prospective clients and customers is often limited to a matter of seconds. Valerin develops concise, coherent ads that effectively connect with people. We understand that people don’t search for ads. The ads Valerin creates for our clients are memorable and easily recalled. Our ads are written and designed to emotionally connect with their target audience and drive consumer behavior. They contain authentic content that entertains and educates in quick doses creating a personalized experience. Valerin utilizes strong visuals, effective headlines, and well written copy to engage the observer and compel them to take action.

  • Television Commercials/Infomercials
  • Public Service Announcements
  • Radio
  • Direct Mail
  • Print Advertisements
  • Billboards
  • Editorials/Creative Writing
  • Social Media

Videography / Photography

Valerin established our in-house video productions and still photography because we understand that a picture is worth a thousand words. Our multimedia presentations highlight the benefits of a project or campaign utilizing the power of moving and still images to convey a compelling message the target audience can understand and support. We have created, directed, filmed and produced visual presentations and videos for marketing campaigns, branding initiatives, websites, public outreach, industry forums, and safety and educational campaigns throughout the nation.

  • Video Productions
  • Television Commercials
  • Documentaries
  • Public Service Announcements
  • Lifestyle Photography
  • Headshots

Additional Services

  • Media Buying
  • Bilingual Translation Services
  • Special Events
  • Strategic Planning
  • Voice Overs